Todd Hoffman
Todd Hoffman
The Nike Mercurial - The Science of Speed campaign compared the latest Mercurial shoe to a Formula 1 race car. For Niketown NY we created custom pedestals showing the different traction plates and shoe types, a lit mannequin platform and a segmented racecar scaling the back wall all lit with the purple and red lights of the campaign.
For the Las Vegas Store, the Player's Lounge was covered in black turf with custom platforms and pedestals showing the new shoes. We featured large campaign imagery on the back wall, along with imagery in the flanking lightboxes to the entry. The space allowed for a dynamic try on area to feature the new dynamic footwear.