Todd Hoffman
Todd Hoffman
When the NFL Draft was held in Chicago in 2015, we created an elevated American Football presence in the Nike Chicago Store. The NFL Draft dovetailed nicely with the launch of 3 cleat silos of football cleats. The design features lighting elements representing the speed of the shoes and the distortion they cause on the field. This design theme shows up in both attract and engage zones, with a variety of materials.
Variations on platform designs and ways to convey speed.
Sketch for customization desk that was cut from the program.
Early platform concept
Final concept rendering