Todd Hoffman
Todd Hoffman
The Under Armour Brand House Shinjuku opened in September of 2019. It is UA’s largest store to date. I led a team of designers creating Evergreen Brand Moments, seasonal storytelling and local additions to the store’s design. I also collaborated with agency partners to develop digital creative on the store’s large indoor and outdoor screens.
Early conceptual sketches for the large “digital runway” at Shinjuku.
Some of the more detailed later renders of Shinjuku store elements.