pencrush
Todd Hoffman
Rush Elevated Window Concept

Under Armour Concepts

RUSH WINDOW CONCEPT

RUSH WINDOW CONCEPT

These images are proposals for various Under Armour projects that never saw the light of day. They vary from more final renders to preliminary ideation sketches. All are parts of my design process when working through different elements of the retail consumer journey.

Rush Entry Moment

Rush Entry Moment

Recover Elevated Window Concept

Recover Elevated Window Concept

Recover Entry Moment

Recover Entry Moment

Iso-Chill Elevated Window Concept (early)

Iso-Chill Elevated Window Concept (early)

Iso-Chill Entry Moment (early)

Iso-Chill Entry Moment (early)

Iso-Chill Elevated Window Concept

Iso-Chill Elevated Window Concept

Iso-Chill Entry Moment

Iso-Chill Entry Moment

Iso-Chill Entry Moment

Iso-Chill Entry Moment

IsoChill_Elevated_Entry_Grit_revised_6_detail.jpg
IsoChill_Glorifier_InWall_r2.jpg
Curry 8 Window Concept

Curry 8 Window Concept

Elements Elevated Window Concept

Elements Elevated Window Concept

Embiid One Window Concept

Embiid One Window Concept

Phantom 2 Window Concept

Phantom 2 Window Concept

UA Olympics Collection Window Concept

UA Olympics Collection Window Concept