UA Curry 6

For a series of Curry 6 launch displays at pinnacle Finish Line locations, we created an abstracted “temple” to basketball highlighting Stephen Curry and his newest shoe, the Curry 6. The campaign was based around the idea of ruining the game, because of Curry’s deadly shot, dazzing ballhandling, and impressive play. We used lit columns to highlight the different shoe colorways, with deeper storytelling on pedestals in front. We tied back to the campaign with a large center 6 and shoes on splash pedestals, and gave a subtle nod to Curry’s deadly stats by printing them tonally on the floor. Championship banners also highlighted some of Curry’s accomplishments above.